Monetization
We restructure ad networks and optimize IAP pricing.
40–80% ARPU increaseMobile game growth, measured
Most indie games fail because of poor monetization, wasted ad spend, or players who quit after day one. We fix that. In the last 2 years, we've helped 18 studios increase revenue by 30–140% and cut acquisition costs by up to 35%.
Real projects. Real numbers. Practical changes backed by player data.
What we solve
We focus on the three pillars that actually move the needle for game studios.
We restructure ad networks and optimize IAP pricing.
40–80% ARPU increaseWe optimize UA campaigns, test creatives, and refine targeting.
20–35% CPI reductionWe analyze churn points and redesign onboarding funnels.
10–20% D1 retention boostA focused process
We don't guess. We pull your data, analyze player behavior, and identify specific problems. Then we give you a roadmap and help implement it.
See the full process →Find the leaks in your funnel and revenue model.
Build a practical roadmap around impact.
Implement, monitor, and adjust.
Selected outcomes
Real projects. Real numbers.
+140%
We restructured ad placement and optimized IAP pricing. After 6 weeks, ARPU went from $0.12 to $0.29.
−35%
We tested new creative variations and optimized audience targeting. CPI dropped from $0.85 to $0.55.
Built by game people
ATF Games is a small, specialized team of mobile game veterans. We've worked on 15+ mobile games at bigger studios and saw the same problems over and over. Now we help indie developers fix them. No theory. No fluff. Just data-driven solutions.
Meet the Team“Our CPI was killing us. They tested new creatives, optimized campaigns. We cut costs by 30% without losing install quality. Best money we spent.
What we build
Arcade-style concepts developed with market intelligence for maximum engagement.
Defend the galaxy against alien swarms.
Coming SoonRace through complex labyrinths.
Coming SoonA modern arcade classic.
Coming SoonPrecision shooting in deep space.
Coming SoonRetro platforming adventure.
Coming SoonHigh-octane arcade action currently in development.
Coming SoonStart a conversation
Ready to optimize your game's revenue or cut acquisition costs? Tell us what is not working and we'll schedule a focused consultation.