Proof over promises

Recent Work

These are real projects. Real numbers. Discover how we've helped studios turn losing games into profitable hits.

Idle / Clicker+140%ARPU in 6 weeks

Idle Game — Monetization Fix

Challenge

An idle clicker game was making $0.12 ARPU. The developer was barely breaking even on ad spend.

What We Did

We restructured ad placement—rewarded ads for progression, banners for idle time. We optimized IAP pricing and introduced a battle pass.

Result: ARPU hit $0.29.

“We went from barely surviving to actually profitable.”
Hyper-Casual−35%CPI in 4 weeks

Hyper-Casual — UA Optimization

Challenge

A puzzle game had a CPI of $0.85. Margins were thin.

What We Did

We tested 12 new creative variations, optimized audience targeting, and improved the landing page.

Result: CPI dropped to $0.55.

“You didn't just lower costs—you showed us exactly why each change worked.”
Mobile RPG+12 ptsD1 in 5 weeks

Mobile RPG — Retention Problem

Challenge

An RPG had 22% D1 retention. Players quit after the first session.

What We Did

We cut the tutorial from 8 minutes to 3, added early progression rewards, and improved the difficulty curve.

Result: D1 retention hit 34%.

“The changes were simple but made a huge difference.”