
Alex Turner
Founder & Game Monetization Strategist
6+ years in mobile gamesSmall team, sharp focus
We focus on practical, data-driven solutions. No theory. No fluff.
Our story
ATF Games started in 2018 when Alex Turner realized most indie developers were leaving money on the table. He'd worked on 15+ mobile games at bigger studios and saw the same problems over and over—poor monetization, wasted ad spend, and games that didn't retain players.
Alex has 6+ years in mobile game development and monetization. He's worked with hyper-casual games, idle games, and RPGs. He's seen what works and what doesn't.
The team is small. That's intentional. We work with studios worldwide and stay focused on practical, data-driven solutions.
Specialists, not generalists

Founder & Game Monetization Strategist
6+ years in mobile games
UA / Marketing Specialist
4 years scaling game campaigns
Game Analyst
5 years in game analytics
Unity Developer
3 years in game development